Meet Ashley Black: South Wind's Lead Wedding Coordinator

Ashley Black, Lead Wedding Coordinator, and her family, pictured from left to right: Claiborne (husband), Clay (son), Ashley, Lauren (youngest daughter), Piper (oldest daughter).

Ashley Black, Lead Wedding Coordinator, and her family, pictured from left to right: Claiborne (husband), Clay (son), Ashley, Lauren (youngest daughter), Piper (oldest daughter).

Ashley Black has been a Wedding Coordinator at South Wind Ranch since December 2018. She has planned and coordinated numerous rehearsal dinners, ceremonies, and receptions in her two years at SWR. We love having Ashley on the SWR Team because she brings so much creativity and passion to the table, and goes above and beyond for our brides and grooms.


What made you want to become a wedding planner?

I have always loved creating a theme, decorating, and throwing a good party, so when I came across  South Wind Ranch on Instagram and noticed that they were hiring I squealed with delight and applied immediately! 

How long have you been at South Wind Ranch and what do you love about planning weddings at South Wind Ranch?

I have been with the ranch since December of 2018, so pretty much since the beginning. What’s not to love about the ranch?!  I love planning weddings at the ranch because:  

  1. The beauty of the property reminds me of God's presence and handy work on a daily basis.

  2.  Our team is unique and fun to work with. 

  3. The team of vendors that we have built business relationships with are invaluable.

  4. Our couples, each one brings their own story and vision to the ranch and it’s fun for me to work with them to make that vision come to life. 

What does your schedule look like on the day of a wedding? 

Organized chaos! I’m sort of a perfectionist so I like for things to be perfect. I often work right down to the wire fluffing things and making sure all the details that the couple wanted are in place. That’s normal though right?! 

In your opinion, is the planning process or the day of process more stressful? 

The day of process is definitely more stressful for me. I love it, but my OCD kicks in and kicks up the stress level a notch or two. 

What would your advice be for someone that is looking to get into the wedding planning industry?

Do it! It’s fun to be a small part of someone’s happily ever after. I have gained some really great connections in the business, made several new friends, cried with the mamas, cheered with the dads, danced with the brides, and witnessed so much love over the last two years! I wouldn’t take a minute of it back for the world even though I can't walk for at least two days after each wedding!